澳5计划(www.a55555.net):Private label ousting big brands as cost of living spectre grows

admin 1个月前 (08-30) 社会 3 0

足彩预测www.99cx.vip)是一个开放皇冠体育网址代理APP下载、皇冠体育网址会员APP下载、皇冠体育网址线路APP下载、皇冠体育网址登录APP下载的官方平台。足彩预测上足球分析专家数据更新最快。足彩预测开放皇冠官方会员注册、皇冠官方代理开户等业务。

TOMASZ Luksza, who took over his father’s Polish confectionary business just over a decade ago, has a problem he’s not unhappy about: European supermarkets want more gummy bears and chocolate-covered marshmallows than he can make.

“We’re seeing at least two times the demand of last year and we can’t take all the orders,” said Luksza, managing director and owner of 3 Topole, which supplies the private label brands of French retail giant Carrefour and several other European supermarkets.

Private label sales have been on the rise for years, but a global cost of living crisis driven by soaring energy prices appears to be turbo-charging the trend.

“Consumers are starting to be more price-aware,” Luksza said. “Inflation is making them want to save money so they’re looking for cheaper alternatives and private label seems to be the answer.”

An 85g bag of Haribo Golden Bears on Carrefour’s website in Poland costs 3.49 zloty (US 73 cents or RM3.27).

,

澳5计划www.a55555.net)是澳洲幸运5彩票官方网站,开放澳洲幸运5彩票会员开户、澳洲幸运5彩票代理开户、澳洲幸运5彩票线上投注、澳5购彩计划、计划澳洲幸运5实时开奖等服务的平台。

,

In Europe, private label sales already account for a larger chunk of grocery purchases than in North America. Sales are expected to grow this year, according to the Private Label Manufacturers Association, though it did not give a figure.Of all staple food sales in Western and Eastern Europe last year, more than 29% and 9% respectively were private label purchases, according to Euromonitor. In the hygiene and tissues sector, the figures were 41% and almost 19% respectively.Though own label manufacturers face the same cost pressures as branded product rivals, they can rely on guaranteed demand from retailers who specify what goes into the product, how it’s packaged and how much it will cost.

Retailers are also more likely to swallow price increases on own label products because they are more profitable for them than branded items.

“Private label is one of the tools that they will use to convince shoppers to continue to walk through those doors rather than walk through the door to their competitors,” said Andrew Walker, client knowledge director at market researcher Kantar.

In contrast, branded product manufacturers face increasingly fraught negotiations with retailers. Britain’s biggest supermarket Tesco removed Kraft Heinz products from its shelves earlier this year after failing to agree pricing with the manufacturer.

In June, consultancy McKinsey & Co surveyed 5,000 shoppers in Western Europe about their shopping habits. Roughly 40% of respondents said the biggest change they had made recently was to try new private label products.Increasingly, consumers are happy with the quality, taste, variety, and innovation in private label products – and sticking with them, McKinsey Associate Partner Angus McOuat said.

Behind labels such as Tesco’s Finest and Carrefour’s Simpl are thousands of businesses that make food and personal goods on behalf of the supermarkets. These firms are often small operations that serve several retailers at the same time, from low-cost Lidl to John Lewis’ high-end Waitrose stores.

皇冠APP声明:该文看法仅代表作者自己,与本平台无关。转载请注明:澳5计划(www.a55555.net):Private label ousting big brands as cost of living spectre grows

网友评论

  • (*)

最新评论

文章归档

站点信息

  • 文章总数:9151
  • 页面总数:0
  • 分类总数:8
  • 标签总数:2328
  • 评论总数:6814
  • 浏览总数:639199